How To Maintain good performance in Amazon Seller Central explained in Hindi

Hello friends, in this video I am talking about amazon seller performance and how you can maintain good performance through seller central page explained in Hindi. I have tried to mention all metrics through this video to give you a broad idea how it can be controlled over the period of time.

Subscribe to My Channel and Get More Great Tips:

You have to first visit and from there you need to visit the performance tab from the menu option or you can also click on account status shown at the below left hand side of the screen.
There are different parameters which you need to control and keep them in green.
Order Defect Rate: An order has a “defect” if it incurs a negative feedback, an A-to-z Guarantee claim or a service credit card chargeback. Your order defect rate is defined as the number of orders with a defect divided by the number of orders in the time period of interest. Order defect rate is the key measure of your ability to provide a good customer experience.

Cancellation Rate: Cancellation rate is the number of orders cancelled by the seller prior to ship-confirmation divided by the number of orders in the time period of interest. When computing this metric, we consider all order cancellations initiated by the seller for any reason.

Late Dispatch Rate: A late order is one whose shipment confirmation is completed after the expected ship date. The late shipment rate is the number of late orders divided by the number of orders during the period of interest. It is important to confirm the shipment of your orders by the expected ship date so that customers can see the status of their shipped orders online. Orders that are confirmed late may lead to increased customer contacts and negatively impact the customers’ experience.

Return Dissatisfaction Rate: The Return Dissatisfaction Rate is the percentage of valid return requests that were not answered within 48 hours, were incorrectly rejected, or received negative customer feedback.
The Return Dissatisfaction Rate measures customer satisfaction with how their returns are processed. It consists of three individual components:
• Negative Return Feedback Rate
• Late Response Rate
• Invalid Rejection Rate

Policy Violations: The Policy Violations column indicates that you may have communications on the Performance Notifications page that you need to read. The Performance Notifications page contains copies of all key e-mails sent to you by the Seller Performance team. This includes warnings for performance or policy violations, as well as notices of account block or suspension. It is important that you read all the notices on the Performance Notifications page.

Contact Response Time: This metric measures the percentage of customer-initiated messages that you have responded to within 24 hours. Timely, high-quality responses to customer questions are essential in providing good customer service and helping reduce negative feedback and claims.
Contact response times outside of Amazon’s target  generally do not result  in the suspension of your selling privileges. However, slow response times can lead to negative feedback and claims which can affect your selling privileges.
  GREEN: Good performance
A green check-mark in this column means that your performance is meeting Amazon’s target for this metric.

  YELLOW: Fair performance
A yellow exclamation point this column means that your performance does not currently meet Amazon’s target for this metric. You should take steps immediately to improve your performance in this area. Performance at this level will not generally result in the suspension of your selling account, provided you are actively working to improve your customers satisfaction.

  RED: Poor performance
A red “X” in this column means your performance does not meet Amazon’s target for this metric and continued performance at this level may result in the suspension of your selling account.

You may refer to the below links for other similar tutorials.

How To Add Products in and sell products online in Hindi

How To Process Orders in Amazon Explained in Hindi

How to Make Money Online Through Amazon Mturk Explained in Hindi

How To Add Products in Amazon Through Mobile App

Share, Support, Subscribe!!!


About: Ecom-Tech Ka Tadka is a YouTube channel that provides all information about ecommerce, startups, Product reviews and views, unboxing, tech talk and much more.


Please enter your comment!
Please enter your name here